The introduction of mobile applications to the medical industry has radically changed users’ views about how to monitor medical conditions, diet, and nutrition quickly and effectively. In addition to simple calorie calculators and heart monitors, mobile applications can now check medical records that doctors make in hospitals. Mobile health applications are the ones that transform many aspects of clinical practice and bring strong value to health service users. The advancement of mobile technologies such as smartphones and PC tablets has given a great impact on healthcare systems. Mobile technology offers innovative approaches to addressing complex health concerns. Many mobile health applications (mHealth apps) are currently available on marketplaces. These apps are designed to facilitate various health issues and problems and are intended to be used outside clinics. As per a report by IQVIA Institute for Human Data Science and Health information technology, there were over 318,000 mobile health apps available on Apple Store and Google Play, with more than 200 health apps being added each day.
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Moreover, healthcare service providers such as doctors, clinics, diagnostics labs, etc. are more inclined towards the adoption of mobile health applications owing to several benefits. it is projected that by 2022, 98% of hospital doctors and 97% of nurses will make use of mobile medical apps and devices to treat their patients, revealed by the United States-based Zebra technologies. Also, 93% of physicians find value in having a mobile health app connected to Emergency Health Services. In the current scenario, the mobile applications are majorly used to reduce errors in administering medication, decrease avoidable medical mistakes and assist lab technicians to label specimens properly.
Furthermore, the end-users are also instating the mobile health applications for benefits such as time & money savings, availability of doctors as per choice, ease of the process, etc., As per a survey by Accenture in 2019, 77% of consumers would choose a healthcare provider that offer e-prescriptions and 70% would like to receive reminders when it is time for follow-up or preventive care. Also, 69% would like to communicate with the doctor via secure email (69%), 68% would book appointments online, 53% would collecting and track their health indicators using telemedicine devices and 49% would like to have virtual doctor visits.
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The COVID-19 pandemic has given a robust boom to the growth of mobile health applications. As per a survey, 100% of respondents in Malaysia are using health and wellness apps, and out of that 78.6% using COVID-19-related ones. Moreover, the government across several countries has launched mobile applications for proving information related to COVID -19. For instance: In 2020, WHO Launched Mobile App for COVID-19 Updates. Moreover, numerous companies entered the market after seeing this as an opportunity area during COVID-pandemic.
Based on category, the market is fragmented into disease and treatment management, wellness management, and others. The wellness management segment generated revenue of US$ 10.5 billion in 2019. The market is expected to grow at a CAGR of 44.4% during the forecast period to reach a market valuation of US$ 197.1 billion by 2027 owing to the launch of numerous applications and surging awareness among end-users about health and wellness.
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Based on disease and treatment management type, the market is mainly fragmented into healthcare providers/insurance, medication reminder, women health/pregnancy, and disease-specific. The disease-specific segment dominated the market generating total revenue of US$ 2.2 billion in 2019 and is anticipated to maintain its dominance during the analyzed period. The surging prevalence of chronic disease coupled with the escalating aging population is leading to the growing share of the segment. However, the women's health/pregnancy segment is expected to witness substantial growth during the forecast period.
Based on wellness management, the market is bifurcated into fitness, lifestyle & stress, and diet & nutrition. The fitness segment accounted for 55.2% in 2019 and grabbed the major market share. The market share is witnessing an uptick on account of the millennium’s inclination towards fitness owing to the surging awareness about fitness and wellbeing.
Based on operating system type, the market is mainly disintegrated into google play store and apple app store. The google play store segment is expected to grow at the highest CAGR of 45.2% during the forecast period owing to the offering of good smartphones at affordable prices and the rising number of android phone shipments.
Based on technology, the market is mainly segmented into AI-enabled and Non-AI-enabled. The Non-AI-enabled segment grabbed the major market share and accounted for 86.2% in 2019. However, the AI-enabled segment is expected to witness the highest CAGR of 51.2% during the forecast period owing to the use of AI technology in the healthcare industry and mobile technology as well.
For a better understanding of the market penetration of the mobile healthcare application market, the market is analyzed based on its worldwide presence in the countries such as North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of the World. North America constitutes a major market for the mobile health application industry. Some of the major players operating in the market AgaMatrixInc., AirStrip Technologies, Omron Corporation, Withings, Biotelemetry, Inc., Telefonica, AliveCor, Inc., Pfizer, Inc, Merck and Co., Inc, and Sanofi.
The global mobile health application market was valued at US$ 16.8 billion in 2019 and is projected to expand significantly with a CAGR of 44.4 % from 2021 to 2027. The global mobile health application market is expected to witness a boost, owing to rising internet penetration, adoption of smartphones, and the launch of disease-specific healthcare applications.
Table of Contents
1.1 Market Definitions
1.2 Objective of the Study
1.3 Limitation
1.4 Stake Holders
1.5 Currency Used in Report
1.6 Scope of the Global Mobile Health Application Market Study
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1 Research Methodology for the Global Mobile Health Application Market
2.1.1 Main Objective of the Global Mobile Health Application Market
3 INDUSTRY PERFORMANCE
4 EXECUTIVE SUMMARY
5 CASE STUDIES
6 COVID-19 IMPACT
7 MARKET INSIGHTS BY CATEGORY
7.1 Disease and Treatment Management
7.1.1 Healthcare providers/Insurance
7.1.2 Medication reminder
7.1.3 Women health/pregnancy
7.1.4 Disease specific
7.2 Wellness Management
7.2.1 Fitness
7.2.2 Lifestyle & Stress
7.2.3 Diet & Nutrition
7.3 Others
8 MARKET INSIGHTS BY SERVICES
8.1 Monitoring Services
8.2 Fitness Solutions
8.3 Diagnostic Services
8.4 Treatment Services
8.5 Others
9 MARKET INSIGHTS BY OPERATING SYSTEM TYPE
9.1 Google Play Store
9.2 Apple App Store
9.3 Others
10 MARKET INSIGHTS BY TECHNOLOGY
10.1 AI-enabled
10.2 Non-AI enabled
11 MARKET INSIGHTS BY REGION
11.1 North America Mobile Health Application Market
11.1.1 United States
11.1.2 Canada
11.1.3 Rest of North America
11.2 Europe Mobile Health Application Market
11.1.1 United Kingdom
11.1.2 France
..…..continued
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