Businesses want to collect more and more information about their customers, but not just about standard demographics. As customers get more sophisticated, you need to understand their in-store and online shopping behavior, how they prefer and buy products, what they think about your products, how those products can be improved, And much more.
With better knowledge of your customers, you can have more individual experiences and stand out from your competition. Microsoft offers a tool in the Dynamics 365 the family that does just that: Microsoft Dynamics 365 Customer Insights.
Here's a look at what it does ... and 6 reasons why you should include it in your strategy.
What is Microsoft Dynamics 365 Customer Insights?
Microsoft Dynamics 365 Customer Insights helps businesses deepen their understanding of their customers. It collects customer data from multiple sources and aggregates it for analysis in one place using artificial intelligence (AI) and machine learning (ML). Customer Insights provides a unified view of an organization's customers and gives marketing, sales, and service employees the information they need to personalize customer loyalty.
Customer Insights comes with out-of-the-box Power Platform connectors that allow users to connect to a variety of data sources (including Power Apps, Power BI, Access, Excel, Microsoft Graph, JSON, and REST APIs) and convert this data to the common data model format. Customer Insights also includes predefined customer profiles that provide end-to-end views of the customer journey. Profiles can be easily customized and metrics and segments can be assigned to get the specific information you need for your business.

Why should you use Dynamics Customer Insights?
Sounds good, but why should you be using customer information instead of collecting and analyzing information like you are doing now?
Identify Current, Changing, and Future Trends - With Customer Insights, you can identify changing customer tastes and buying patterns before your competition does, so you're ready to meet customer needs constantly evolving.
Keep Your Inventory under Control - With Customer Insights, you can anticipate product demand and maintain optimal inventory during off-peak and peak seasons so you always have the right amount of inventory on hand.
Make Smarter Business Decisions - With Customer Insights' data collection and analysis capabilities, you can anticipate market changes and make proactive decisions to position your business forward.
Improve Your Products and Services - Customer Insights gives you the key to perhaps the most valuable information you can hope for: feedback from your customers and target audience on their future requirements for your product and how your products can be improved more efficiently. Combine these reviews into your customer profiles to create exactly the types of products they're looking for.
Integrate Customer Feedback - With Customer Insights, you can include these customer reviews in your product profiles to see how customers rate them, along with suggestions for product improvement.
Everyone Benefits - With Customer Insights, users don't need to know complex development languages or SQL to get the information they need. Example: "When is the best time to reach my target group and which medium should I use?"
Customer Insights is a powerful product that can add value to any business that tries to attract and continue to convince customers. Whether you're already a Dynamics 365 user or using other CRM software, read Customer Insights to take your data intelligence to the next level.