Recently, MediaTek released its mid-range Helio P60 in Beijing, and has much hope for this mobile phone chip, which is expected to return to the mid-range handset market. The Helio P60 is based on TSMC's 12nm process and is also the first based on MediaTek. The mobile platform for the 12nm process technology is targeted at Qualcomm Snapdragon 660, and it is also MediaTek's first AI-enabled chip.

The low-end Redmi Note 2 was originally equipped with the latest high-end processor Heliox10 MediaTek, so that MediaTek high-end core pieces, and then MediaTek seems to have been unable to keep up with the pace of the old rival Qualcomm, while the performance of the product It is always against the dragon series. The MediaTek, which has taken the core path, seems to be on the wrong side, and its multi-core often has a situation of “one core is difficult and nine cores are on the scene” in practical use. In the past, it was difficult for MediaTek to improve consumers' impressions of their low-end cottages. Eventually orders for mobile phone chips were largely lost. SP506CF

For MediaTek, 2017 was a bit of a torment. We thought that with the high-end chip Helio X30, we could regain market share. Unfortunately, we failed to establish itself in the high-end market. All manufacturers gave up their plans for the X30. MediaTek announced that it will not introduce mobile chips manufactured using more advanced 10nm and 7nm process technologies in 2018, which means abandoning the high-end market and shifting to the mid-range smartphone market. Mobile phone chip makers want to achieve the fastest pursuit of market share, focusing on the mid-range mobile phone market is a very good choice, according to Counterpoint's latest report released in 2017 the top ten best-selling smart phones in the Chinese market, in addition to the two iPhone, Others are OPPO, vivo, glory, millet domestic brand models, and are the main low-end, the most expensive is equipped with Xiaolong 625 processor 3000 yuan file OPPO R9S.

In 2018 MediaTek may be able to do better. According to OPPO's promotion, its latest flagship mobile OPPO R15 will have a version of MediaTek in addition to Qualcomm Snapdragon 600 series processors. For MediaTek, this is a proof of oneself. Opportunity. This time Helio P60 processor uses ARM's four Cortex A73 and four A53's eight-sized core architecture, compared to the previous generation Helio P23 and P30 products, CPU and GPU performance have increased by 70%, and the use of TSMC 12 Nano FinFET process, the parameters are literally equivalent to Qualcomm Xiaolong 660, to give MediaTek the confidence to win orders for mid-range mobile phone chips, if the actual experience can be recognized by consumers, then MediaTek follow-up low-end chips apparently There will be better sales. BTW58-1500R

The biggest highlight of the MediaTek Helio P60 was the introduction of its own NeuroPilot AI technology. The current mobile phone market is setting off an AI wind. No matter whether it is Qualcomm or Huawei, they have introduced AI technology into their processors. This time, MediaTek is first introduced in the midrange processor. From the marketing perspective, the Helio P60 has already occupied. Small advantage.

The AI ​​application is embodied so that artificial intelligence can be seen and the actual experience of the terminal can be improved. Different from the press conferences such as Qualcomm and Huawei’s processor platforms, MediaTek also invited star companies such as Tencent, Contigo, Hongsoft, and Shangtang to serve as platforms for the conference and introduced the actual AI technology. The benefits include faster and more accurate implementation of face recognition, facial features, portrait segmentation, gesture recognition, posture recognition, and more. Rainbow also developed AI portrait bokeh, virtual lighting, and single-lens background blur. A variety of AI applications such as image processing. It can be said that this series of measures can allow consumers to better understand the benefits of AI blessings and improve the intrinsic value of the terminal.

In the past, processor manufacturers often only introduced the AI ​​technology introduced in the platform but rarely introduced the specific application of AI. However, the AI ​​chip experience in the actual experience of the terminal does not reflect the value of AI technology. In general, the use of parameters and AI technology of MediaTek Helio P60 has the power to bring consumers experience beyond expectation, and catching the express trains of mobile phone makers such as OPPO will undoubtedly accelerate the increase in market share of MediaTek chips.