There can be considerable benefit in comparing these figures with those achieved by other organizations (especially those in the same industry); using, for instance, the figures which can be obtained (in the UK) from `The Centre for Interfirm Comparison'. The most sophisticated use of this approach, however, is typically by those making use of PIMS (Profit Impact of Management Strategies), initiated by the General Electric Company and then developed by Harvard Business School, but now run by the Strategic Planning Institute.

Direct marketing is practiced by businesses of all sizes—from the smallest start-up to the leaders in the Fortune 500 A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects' emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization's bottom line.

If you have any formal” or informal” teaching experience such as mentoring, tutoring, coaching, or alternative education plus a bachelor's degree in the US or Canada under your belt, you may qualify to tutor Chinese children in the English language with VIPKid. This company claims there is potential to earn up to $22 hourly working for them. However, it is independent contractor work so your exact rate will depend on the time you put into it. You can also read our overview of ESL tutoring jobs at VIPKid for more info on how it works.http://www.parallelprofitreview.com/