Global Maternity Vitamins and Supplements Market: Overview
Maternity vitamins and supplements refer to a part of dietary supplements that are meant to be utilized after, during and before pregnancy. The taking in of maternity vitamins and supplements has increased manifold over the years, thanks to the recommendations made by gynecologists. In rapidly developing countries like China and India, the demand for maternity vitamins remains high and is likely to remain so due to growing awareness about prevailing vitamin deficiencies at the time of pregnancy. In addition to that, many initiatives by both healthcare and government bodies to ensure safe and healthy pregnancy and childbirth are likely to drive growth of the global maternity vitamins and supplements market over the period of analysis, from 2020 to 2030.
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Some of the essential minerals and vitamins that are usually included in maternal vitamins and supplements comprise iron, calcium, iodine, and folic acid. Folic acid is considered extremely important during pregnancy as it helps in the prevention of neural tube birth defects that could affect the spinal cord and brain. Calcium is considered important as it assists in the growth of bones in babies and in the maintenance of bone density of mothers. Iodine is another important element that helps in proper and healthy functioning of thyroid gland during pregnancy and prevent stunted growth of the child. Given the importance of these products, the global maternity vitamins and supplements market is likely to observe high growth in the years to come.
Product, and region are two crucial factors based on which the global maternity vitamins and supplements market has been divided.
Global Maternity Vitamins and Supplements Market: Notable Developments
The global maternity vitamins and supplements market has come across some futuristic and important developments in the last few years. The market is marked with the presence of a number of leading players across the globe. Continuous research and development has played an important role in the expansion of the market share and increasing revenue for the market players.
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Some of the prominent companies in the global maternity vitamins and supplements market are mentioned below:
• Nestlé, S.A.
• Douglas Laboratories
• NATURELO Premium Supplements LLC
• Jean Coutu Group
• Metagenics, Inc
• MegaFood
Global Maternity Vitamins and Supplements Market: Key Trends
The global maternity vitamins and supplements market is marked with the presence of the following challenges, promising opportunities, and market drivers.
Increased Awareness about the Needs of a To-be-mother and her Fetus to Support Demand in the Market
The growth of the global maternity vitamins and supplements market is likely to be influenced by the growing awareness about the benefits of these products. These days, to-be-mothers are more aware about what her body and fetus needs during pregnancy. In addition, growing concern about various conditions, such as inherited metabolic disorder, chromosome abnormality, Down syndrome, congenital heart defect, and other such conditions compel to-be-mothers to take vitamins and supplements to eliminate chances of such disorders.
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These days, many women are working, which often leads to stressful life and inadequate and untimely eating leads to vitamin and mineral deficiencies during the pregnancy period. This factor is likely to foster growth of the global maternity vitamins and supplements market over the period of analysis, from 2020 to 2030.
Global Maternity Vitamins and Supplements Market: Geographical Analysis
Of all the regions that have been considered in the report titled “global maternity vitamins and supplements market”, North America is regarded as an important market and is likely to remain so during the period of projection, from 2020 to 2030. High awareness about these vitamins and minerals together with high disposable income and tendency to spend on healthcare is likely to augur well for the market in the region.
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