What does SEO do?

Many companies don't understand why they should be Search Engine Optimization Search Engine Optimization. What is the mechanism of Search Engine Optimization?

Search engine optimization means that we use online search engine rules to improve the natural ranking of websites in search engines.Digital Marketing Agency

Baidu search results can be divided into commercial promotion and natural search, which are completely independent of students' own independent management information system.

The simple meaning of a commercial promotion is to rank an ad based on its bid. The natural environment ranking is an algorithm that Baidu optimizes and weights websites based on the ranking of company websites (search engine hyperlink analysis information technology and search engine voting algorithms) .

What does SEO bring to the business?

Establish a website with high user satisfaction.

The most important thing for a website is to keep your users. Seo is not only about traffic and rankings, but also about improving the user experience for students. The Search Engine Optimization includes optimization of the internal structure of the site and optimization of the code and information content, which not only facilitates spider crawling, but also makes the site easy to use and improves the user experience.

Build consumer brand awareness

The Baidu Information search page can be an important part of search ranking through tender advertisements and natural education resources. Spot ads occupy 1-5 spots on the main search page and 10 spots on the first page. Compared with the economic development situation, consumers have a higher degree of rejection to the tender advertisements for services and job content analysis, and a higher degree of trust in the natural eco-environment ranking.

In the eyes of consumers, the higher a brand's position on the search page, the more popular it is in the industry, the more trustworthy it is. When the relevant enterprise brand management information can not be found, consumers will question the strength of the brand.

Establish long-term and effective transportation sources

The Search Engine Optimization site can be placed at the top of the home page and continue to display all the information and search for user data. With the daily maintenance of operators, the site will always occupy the search page ranking for enterprises to bring stable search traffic.

The accuracy of SEO will be particularly high compared with other enterprises to promote advertising, and of course it can be transformed higher. In addition to high-traffic keywords, there will be many long-tail words in search keyword selection, such as: which one is better for Shanghai decoration company? Shanghai decoration design company ranking? Let's wait. Long tail search users' demand is clear and strong, and the enterprise sales conversion rate is high.

Reduce the cost of enterprise network promotion

Compared with the promotion of various data information through network security technology, search engines can more effectively analyze and accurately locate users. Search engine promotion is nothing more than SEO and SEM (competitive advertising), and SEM charges according to CPC (pay-per-click). In today's increasingly fierce competition environment of brand market economy, the cost control management level of online advertising can be higher and higher. When SEM stops running, the teaching effect of advertising design disappears immediately.

The biggest difference between Search Engine Optimization marketing and search engine marketing is that Search Engine Optimization do not charge for advertising, no matter how much traffic it brings to the site. In the natural environment, the site ranking stability, enterprise development can achieve a continuous, accurate zero-cost management process

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