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Internet marketing is the new marketing strategy that has become so vital for any business that it is hard to even think to survive without it. This has been enabled by the vast reach of internet to people of all ages, demography and tastes. Internet promoting is also known by other names such as e marketing, web marketing or i-marketing.

The major feature of web marketing that makes it critical for any business is the interactive capability of internet. This provides prompt responses from the end users and this is where Internet marketing has no parallel. To add to this, the capability of customer relation management (CRM) is also unique to web promotion. This makes easy assessment of the customers for any business for their potential business prospects. This is only enabled through the sophisticated technology of internet.

The different forms of tools used for online marketing can be of value at various stages of the customer engagement cycle Green Screen Academyfor any business. These different tools that can be of use include SEO (Search Engine Optimization), email marketing, SEM (Search Engine Marketing) and other medium as banner advertisements etc.