Live streaming checklist to prepare your business
Just as a carpenter needs a hammer, nails, and other tools to work — businesses need the right tools and gear to start live streaming.Without the right live stream equipment, it would be frustrating to run a successful live event.To get more news about
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In this section, you’ll learn all the right tools you need, whether you’re a beginner streaming at home or a video pro.
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1. Get your laptop, PC, or smartphone
Depending on your streaming destination, you’d need to use either a laptop, PC, or mobile phone to run your live stream.
For example, if you want to stream on social, you might want to consider live streaming from your phone. Using a smartphone to run a live stream provides a fun and laid back atmosphere.
While using a smartphone allows you to move around, you don’t want to keep jumping from one location to another. A steady camera is important so try to invest in a tripod or make an easy DIY tripod.
You should note that while it may be easier to run a live stream from your mobile device, you might be losing out on some quality and stability that using a laptop, PC, or external camera would provide.
When using a laptop, make sure that it has all the technical requirements to successfully handle a live stream. For starters, you’ll want a builtin webcam and minimum specs that include 8GB RAM and an Intel i7 CPU.
Why? These minimum requirements prevent the laptop from lagging when you run some heavy software on the computer.
If you want to make your live stream as seamless and professional as it can be, then you’d need to use a PC. PCs have higher specifications that allow you to run any kind of streaming software. They also come with many ports that enable you to connect multiple devices like a capture card or external camera all at once.
As expected, you’d be giving up your mobility when you choose to use a PC.
2. Set up your camera
While your smartphone or PC might have built-in cameras or webcam, it’s not a bad idea to have an external camera — especially when you intend to stream to a broad audience.
For example, businesses, faith-based institutions, and universities all benefit from dedicated resources to live streaming.
A camera is great if you stream regularly and have a tech-savvy team who can invest in A/V equipment.
Cameras provide a more polished look than a built-in webcam or smartphone at this level of production. A camera budget of up to $2,000 will help achieve a new level of professionalism with a live stream. Vimeo’s live production team suggests the Canon XA15 or XF100 for this price range.
3. Choose your audio
Now that you’ve set your camera, you’d need to pay extra attention to your audio quality. Nobody wants to watch an event with a terrible or poor recording.
To make sure your audio is great, we recommend external microphones like handhelds or lavalier mics over built-in mics.
4. Connect to the internet
It’s best practice to use a dedicated, reliable internet connection.
A good benchmark is to have twice as much upload speed available as your streaming bitrate. To establish a reliable connection, the Vimeo team suggests streaming directly via Ethernet to a dedicated network, which means that no other computers or devices can access that network.
5. Choose your encoder/switcher
Encoding is what separates a live stream from a video recording.
An encoder is a piece of hardware or software used to convert a live feed or pre-recorded video to be viewable over the internet via computers and mobile devices.
6. Launch your live streaming software
Choosing the right software will make your live stream look more professional. You’d be able to mix audios, add custom logos and graphics, and also make your videos have a higher resolution.
While many of these live streaming software requires a paid plan, you would find some free ones that do the work well. Examples include OBS Studio and Wirecast.
7. Clean up your shooting location
Pick a location that would help you meet the goals for your live stream.Ideally, your location should have enough light and have a low amount of noise.
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