Liquid Dietary Supplements Market: Introduction

Rise in consumption of liquid nutritional supplements, increase in incidence of chronic diseases, and healthy aging & proactive consumption of nutritional interventions are anticipated to drive the global liquid dietary supplements market from 2021 to 2031. North America is projected to be a highly attractive market for liquid dietary supplements during the forecast period. The region is anticipated to account for the largest share of the global market by 2031. Increase in dominance of protein drinks in sports and self-health management is projected to drive the market in North America. According to the consumer survey of Council for Responsible Nutrition's (CRN), over 70% women in the U.S. prefer taking supplements regularly, and the percentage is likely to increase during the forecast period.

Asia Pacific is projected to be the second most attractive market for liquid dietary supplements during the forecast period. The market in the region is anticipated to expand at the highest CAGR from 2021 to 2031. Rise in awareness about the need of dietary supplements in China and India drives the market in the region.

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Rise in Consumption of Liquid Nutritional Supplements to Drive Market

Advancements in the life sciences and food industries have led to the introduction of liquid nourishment supplements. Incorporation of different fundamental supplements, such as vitamins, minerals, and proteins in a single nutritional supplement drink prompts a high inclination for these drinks among individuals. Technological improvements have empowered producers to introduce ready-to-drink wholesome nutritional liquids that reduce the efforts needed in preparing the drink. The popularity of liquid nutritional supplements is expanding among all age groups, such as adults, kids, and the elderly. Consumption of these drinks is more common among adults, as they require more nutrition to adjust their stressful lifestyles. This boosts the popularity of liquid nutritional supplements among other age groups.

People in the adult group include the working population, athletes, sports players, lactating mothers, pregnant women, fitness enthusiasts, and others. The ready-to-drink liquids can be stored for a longer period and consumed whenever required, thereby saving the time of consumers. The demand for medical supplements in liquid form, such as juices and milkshakes, is rising among all age groups of people. Hence, the availability of such products in the market and the introduction of new liquid dietary supplements are likely to drive the market during the forecast period.

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Healthy Aging and Proactive Consumption of Nutritional Interventions Propels Global Market

Long term and sustainable health and well-being have been the essential focal point of shoppers of all ages. This has set off a feeling of proactive living with nutritional support, such as utilization of liquid dietary supplements. According to the “World Population Prospects” report by the United Nations, in 2017, an estimated 962 million people were aged 60 years & above and the number is likely to double by the end of 2050. Additionally, over 80% of adults in the age group of 60 to 65 years are bound to have at least one chronic disease or disorder, as revealed by the National Council of Aging (NCOA). Chronic conditions such as hypertension, joint inflammation, diabetes, depression, and ischemic heart problem are likely to increase, as indicated by NCOA. In order to protect themselves against heath challenges, customers prefer nutritional interventions, including liquid dietary supplements.

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Medical Supplements to Dominate Market

In terms of product type, the global liquid dietary supplements market has been divided into children’s liquid supplements, medical supplements, and sports nutrition. The medical supplement segment held major market share in 2020 and the trend is projected to continue during the forecast period. The segment is anticipated to register the highest market attractiveness during the forecast period.

Vitamins to be Highly Attractive Ingredient

Based on ingredient, the global liquid dietary supplements market has been classified into vitamins, minerals, proteins & amino acids, and others. The vitamins segment accounted for major share of 31.2% of the global liquid dietary supplements market in 2020. The vitamins segment is anticipated to create incremental opportunity of US$ 10,721.2 Mn during the forecast period. The segment is projected to capture 31.7% market share by 2031. The segment is expected to expand at a high CAGR of 8.8% from 2021 to 2031. Increase in consumer demand for fortified and functional supplements drives the vitamins segment.

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High Usage in Immune Health and Digestive Health Products

In terms of application, the global liquid dietary supplements market has been categorized into bone & joint health, general well-being, heart health, immune health & digestive health, weight management, and others. The immune health & digestive health segment held 27.4% share of the global liquid dietary supplements market in 2020. The segment is expected to gain 140 basis points to reach 28.8% by 2031. The segment is likely to reach US$ 12,273.6 Mn by 2031 expanding at a CAGR of 9.1% during the forecast period. Changes in eating habits and increase in consumption of high-sodium foods are likely to boost the prevalence of gastrointestinal disorders in developed as well as emerging economies, which, in turn, is projected to drive the immune health & digestive health segment.

Competition Landscape

The report provides profiles of leading players operating in the global liquid dietary supplements market. These include Herbalife International, Abbott, Bayer AG, Liquid Health, Inc., Glanbia plc, Amway, Nature's Bounty Co, Arkopharma, ADM, and DuPont de Nemours, Inc.

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