Introduction

In today’s competitive world Josh Donaldson Blue Jays Jersey , it is critical for a brand to consider the “Voice of a Customer”. If a brand is oblivious about the consumer perception of their products then it will not be wrong to quote that they are living in a bubble of their own. This might be a cause for their organizational performance going haywire and will finally hit a roadblock. Thus, it is imperative for an organization to take all the necessary steps to ensure a constant inflow of feedback from the customers regarding their products and service offerings. Therefore, a Focus Group is an effective method of accumulating feedback from consumers.

It is a way to connect with probable and existing end users and consumers for a feedback or a comment. This method is generally adopted by organizations during the phases of strategizing Kevin Pillar Blue Jays Jersey , planning, marketing, evaluation of their existing procedures with an aim to improve their current product portfolio or quality of service or to draw their future strategic plans. A focus group is a discussion or an interview conducted by a moderator across a small group of respondents.

When do you conduct a focus group activity?

A Focus group activity is conducted when an organization needs to focus on:

• New product launch
• Product development and improvisation
• Generating a buzz for their products and services
• Gathering of details regarding consumer perception of their products
• Evaluating the ROI (return on investment) of their marketing efforts

Benefits of focus groups

The key benefits of focus groups are:
• The topics of discussion can be modified or customized by the moderator due to the dynamic nature of the focus groups
• Participants are fully engaged due to the self realization of being videotaped or being observed by the moderator
• The researcher or the moderator can deep dive into the topic with follow up and probing questions
• Non-verbal gestures like facial expression Marcus Stroman Blue Jays Jersey , body language etc. can also be a great source of information for the moderator or researcher to capture
• Less time consuming than an individual feedback process
Disadvantages of focus groups
Some of the limitations identified for focus groups are as follows:
• Identifying and reaching out to the right sample size is a cause of concern, as a small sample size does not always provide an appropriate or accurate representation of the thoughts of the larger population
• There is a probability of time being consumed in irrelevant topics in case if the group discussion loses control or lacks proper steering
• At times the respondents are influenced by the choices of the peers and act under peer pressure
• Skewed results are a possibility in case the moderator does not frame the questions properly
• The approach to conduct focus groups is not standardized due to which the results could be biased

Conclusion

Therefore, if the focus group is conducted efficiently Troy Tulowitzki Blue Jays Jersey , it can serve as an effective means of soliciting and gathering end user feedback, which can help an organization understand the consumer perception. The insights drawn from this feedback can then be used for product innovation and service improvements, which will result in increased sales and revenue growth for the organization.
SEOUL Joe Carter Blue Jays Jersey , May 8 (Xinhua) -- South Korea's ginseng exports increased last year on the back of steady demand from the Greater China Region and Japan, customs data showed Friday.

Ginseng exports gained 2.8 percent from a year earlier to 160 million U.S. dollars in 2014, according to the Korea Customs Service (KCS).

Ginseng roots were most popular Roberto Alomar Blue Jays Jersey , accounting for 63 percent of the total ginseng product exports. It was followed by ginseng extracts with 18 percent, processed food with 15 percent and ginseng powder with 4 percent.

Demand was strong from the Greater China Region and Japan. Ginseng exports to China's Hong Kong took up 27 percent of the total in 2014, trailed by Chinese mainland and Japan that accounted for 20 percent respectively.

Ginseng shipments to China's Taiwan made up 15 percent of the total last year Russell Martin Youth Jersey , and the United States accounted for 7 percent.

The customs service said that South Korea's ginseng exporters recently increased the establishment of corporate entities in China and Japan, resulting in rising exports.

TOKYO, May 20 (Xinhua) -- Japan's real gross domestic product grew at its fastest pace in a year at 2.4 percent in the first quarter of 2015 Josh Donaldson Youth Jersey , marking the second successive quarterly expansion, supported by a pickup in exports and housing investment, the government said on Wednesday.

According to the latest government figures Kevin Pillar Youth Jersey , the expansion in the January-March quarter on an inflation-adjusted basis translates to a 0.6 percent increase from the previous quarter, with the expansion coming in ahead of median economists' expectations.

The first quarterly figures for this year come on the heels of a revised 1.1 percent expansion in the previous quarter and are in line with the central bank's view that the world's third largest economy is on a recovery path as corporations begin to invest again on recovering profits, which in turn have been passed on to workers in the form of increased salaries.

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