Brand Nexa, who has emerged as the next biggest car retail chain in the past five years, is maybe one of the most remarkable examples of how consumer-centricness can create a top manufacturer. Nexa, the highly respected automotive leader in the worldwide automotive giant Maruti Suzuki, retains roughly 11 percent of the car market share and contributes to 20 percent of Maruti Suzuki's earnings, making it the best-selling selling car brand in India.

It had been one such highly successful year in the sales of Maruti, which in February this year, the company announced an all new strategy for expansion. Nexa's core strengths remained intact, however, and they had been re-invented as Maruti XUV and Maruti Eeco brands. Sales of both of these brands grew rapidly to become popular with car lovers across the nation, and they had been overtaking their parent brands. The results are visible in the sales figures: in the last year, sales of Maruti XUV topped the sales figures of its own parent company by nearly seven percent, while sales of Maruti Eeco almost doubled those of its parent at the same period.

The newest expansion plans of Maruti and Nexa can be understood in the context of shifting customer expectations and tastes. While customers may have traditionally shunned small, compact automobiles, they are more interested in trendy and luxury versions. While the economic downturn, coupled with globalisation, has led to stiff competition among the leading car makers, they've succeeded in holding onto their clients, thanks to their broad selection of stylish models and higher quality automobiles.

Maruti and Nexa will be the most recent entrants into a crowded marketplace, but they are not the first automobile brands to reinvent themselves to bring new customers. In fact, lots of car brands are successful at it. Nevertheless, the unique features of these two brands to help them stand out Nexa. Maruti Eeco for instance was created for users that are urban, whereas Maruti XUV has emerged as a much sought after vehicle for families. Both brands also come in a selection of various shapes and sizes, together with each offering something unique to their target market.

Additionally, both are a product of this new generation. They are made around innovative technologies, with the intent of bringing together technologies and passion. The designers and engineers of both brands are passionate about cars and the planet. The outcome is a pair of vehicles that are both fashionable and highly environmentally friendly. Both manufacturers have taken the lead when it comes to introducing ecological technologies like the use of green plastics, which have an extremely positive influence on the environment. Both also offer you a vast range of technological innovations that make driving enjoyable, interesting and convenient.

Car buyers have no doubt that brands like Nexa are you to watch. They're well set up, with carved out their niche in the booming car section. They're the ideal choice for clients looking for a good looking, fuel-efficient and environmentally friendly car. It'll be interesting to see how this trend continues in the coming years. A highly respected brand with a fantastic story and a enormous customer base, they will continue to be one to see.