It’s always the right time to hire a PR agency.
Companies around the world are looking at better ways to promote themselves. But at the same time due to this COVID situation, companies are not spending money on promotion. The situation is unprecedented and it will take some time to control this situation.
But then what are the options left for the companies to promote itself?
Due to the lack of cash flow, companies are going for quality-based promotion. And what could be more effective than PR activity?
Why PR activity is a quality-based exercise?
A PR agency can guide a brand communication in a much better way. A well-constructed PR exercise can help you reach the right set of target audiences, and help create the mark for the brand. A good public relations exercise can also generate leads or new customers for the brand. The second most important thing is when a brand goes for the promotion exercise the brand only has very few ways in which PR exercises the most effective way to communicate the message in the right manner.
Suppose you go for the advertising, it can certainly create noise, but at the same point in time, it can only communicate what you want to say. Moreover, people, do know that it is an advertisement. Hence the credibility factor is low. But at the same time, when a PR story comes out the credibility factor increases. As it is always written by the journalist. The best PR agency in Delhi can help you out chalk down a good plan to conquer the market hurdles and find out the right solution for your brand.
Hence it is one of the most effective ways to reach your target audience.

Source:- https://twenty7inc.in/is-it-the-right-time-to-hire-a-pr-agency/