The corporate Podcast Push

What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have
in common? Answer: they are all reaching out to staff, students, and customers with
a new and powerful tool - podcasting. You may have heard about podcasting from
your kids or on the news, but podcasting is much more than some phenomenon
started by the rock and roll or techy crowd. Podcasting is a powerful communication
tool being used to reach global and mobile audiences, save people time and, most
importantly, really connect with their audiences in news ways - in today's
communication/message glut. But let's take a look at what podcasting is, who is
using and why it is so effective for both business and individuals.AppSumo

First, we'll look at the size and scale of the podcasting phenomenon...

-- A recent study by the Pew Internet and American Life Project found that more than 22 million American adults own Ipods or and Mp3 player and 29% of them have
downloaded podcasts or listened to podcast that have been "pushed" to them. That
equates to 6 million people listening to podcasts. Market researchers and analysts
continue to buoy up podcasting's future with latest figures suggesting a US
audience alone of 56 million by 2010.

-- Jupiter Research recently predicted that US digital music player sales would
grow to 56 million by 2010, up from 16. 2 million in 2004 and by 2010, three-
quarters of all people who own portable digital music players will listen to podcasts,
a growth from less than 15% last year.