This is where the waterproof led dot lighting Manufacturers real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them the best offer possible, presented

in the best possible light.

In order to accomplish this, you need to create effective sales copy.

Good copy includes many elements: voice and style, proper grammar, spelling and punctuation, emphasis on benefits and much more. Let's talk a bit about

each of these.

Voice/Style

Your messages should sound professional without sounding "stuffy'.

You need to find your unique voice to connect with your subscribers. Pretend that you are sitting across the table from a friend and writeas if you were speaking to them (leaving out, of course, things like swear words or references to your personal life).

You should also keep close watch over pronoun usage. Talk directly to the

subscriber and avoid using the word "I" as much as possible. Be personable,

but not too personal.

English 101

We all make mistakes in our writing at times. Your subscribers will probably forgive you for a few gaffes. However, you don't want to send out horribly written messages. Always run your copy through a spell-checker. Brush up on

your grammar and punctuation skills if you've gotten rusty.