Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a strong online presence is crucial to attracting attention to your business.

However, appearing online isn’t enough – you need a solid search engine optimization (SEO) and content marketing strategy to drive traffic to your page. For small businesses especially, an excellent digital marketing strategy can meet these needs, differentiate you from competitors and increase your reach to potential customers.

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According to a 2018 study, 87 percent of consumers begin the shopping process by researching goods or services online, even if they intend to spend their money locally.

Whether on phones or laptops, these online searches create an ever-widening audience for your products and services. What’s especially great for small businesses is that digital marketing can help you connect with local consumers and potential customers who would otherwise be completely out of your reach.

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When users on your site become a lead, paying customer, subscriber, or take some other desired action, you’ve achieved a conversion. Digital marketing serves to target your best demographics, drive traffic to your site, keep potential customers engaged with your content and make the purchase process as streamlined as possible, thus positively influencing your conversion rates and your bottom line.

Digital marketing allows you to reach your target audience where they spend the most time online and helps you learn more about the groups you are trying to reach. By building an online marketing campaign centered around your target audience and built upon your knowledge of their online behaviors, you can make conversion rates soar.