These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.

For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). Although you might not achieve this with your small business, that doesn’t mean you can’t do a lot more to boost awareness of your brand.

Ahrefs is great at explaining how they spent so much time on building the perfect tool to figure out how to create a content strategy. They understand that it’s crucial for you to do keyword research.

You can find them by conducting research on social media platforms, tracking the conversations they have with each other, or asking their friends by using the power of referrals.

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