Consider the case when you wish to give a discount to a group of loyal consumers. Would you send them all individual emails in this case? Yes, you certainly can. However, in a large-scale firm, it is impossible to devote a significant amount of time and effort to such matters. So, here's what you can do: enlist the assistance of an automation system. You can do the following with web to print software: Create a typical message, then pick the number of clients to whom you wish to send the discount offer, and click "send."