More and more ecommerce business owners ask web development companies to help with web store development at a new business platform - Instagram. The number of people – potential customers – has exceeded 1 billion. Now is the time to start doing business on Instagram if you haven't already.

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How To Create an Account?

A business account gives its user functionality that is not available to users with personal accounts.

- Collection of statistics
In addition to the number of likes and comments, business accounts can track the number of posts impressions and stories, as well as adding them to bookmarks. After a week of using a business account, the user will have access to audience statistics, its distribution by gender and age.

- External communication.
Companies have a “contact” button with a clickable phone number or an email. You can add the address of the offline point and opening hours.

- Stories archive.
Stories from personal accounts are hidden, but not deleted 24 hours after publication. They are stored in an archive, which becomes available after switching to a professional account. Some of the stories can be pinned to the "header" of the account - many people use this to publish additional information, such as reviews or price lists.

- Advertising.
Users with personal accounts cannot promote their posts, this functionality is available only in business accounts. Although you can promote posts on Instagram without an account, if you create a campaign through the Facebook advertising account and lead subscribers directly to your site.

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Advertising & Cooperation With Influencers

Interaction with bloggers, influencers and opinion leaders is one of the most popular ways to promote on social networks. Instagram does not have automated tools for searching and coordinating work with bloggers, so you need to look for future ambassadors and agree on publication personally.

The terms of such agreements - the frequency and cost of publications, KPI and other technical nuances are usually not disclosed, everyone works based on their experience and budget.

Create a Unique Style

To get people acquainted with your philosophy, your approach to business, your publications must be in the same style. If you are not sure that there is enough creativity for every day, write a content plan. Think over the headings, their content for a month in advance.

Put the visual component first. Create posts that you would like to admire. Before you open a business through Instagram, conquer the viewer with your unique style.

Management Tips

After creating and launching the store, you will face the most difficult task - to grow, to interest the viewer, to expand.
The following tips will be a great help in growing your business on Instagram:

- Share an exclusive. Don't forget, there are a lot of online stores. Offer favourable support conditions: write about promotions, discounts and contests that are held only on Instagram;

- Interact with your followers. There is nothing worse than not getting answers to questions. Chat in the comments, read messages in Direct, like the people you like, this is how you attract attention to your Instagram for business;

- Intrigue. Nothing draws people in like anticipation. Create an atmosphere of mystery around your new product, give out information in parts;

- Praise the most active users. Any likes and comments can add more subscribers. Thank your customers for their support. Start a giveaway or a promotion campaign;

- Use common and unique hashtags. This way, you can separate categories in your plan - it will be easier for people to find something on your page - or make your Instagram business profile “branded”.