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Are you unsure about using Facebook ads to promote your online store? You aren't alone in this. Oftentimes, you have to invest money to make money, which is a tough hurdle to overcome.
The future of Facebook ads and eCommerce has sparked a lot of debate. Especially given the fierce competition and ongoing privacy and tracking concerns. However, for promoting e-commerce stores, Facebook remains the undisputed leader.
If you take advantage of social media marketing services correctly, you'll have a massive advantage over your competitors. Let's take a look at how.
Is it Worth It to Invest in Facebook Ads in 2021?
That's a question we've been asked a lot. And the answer is a resounding yes!
In 2021, Facebook advertising will be just as critical (if not more). Particularly for e-commerce companies that value their brand and want to create a solid presence online.
Here’s why:
There are 2.74 billion monthly active users on Facebook.
From February to May 2020, Facebook clicks on local business searches increased by 23%.
Facebook has an advertising audience of 2.14 billion.
Facebook covers 59% of the global social networking population.
The lesson here is that while the demand is large, so is the competition. When organic scope isn't enough, companies turn to paid advertising. As a result, Facebook ads have become a true battleground for online presence.
But be careful! Just because you can pay to play doesn’t mean you can play to win with Facebook advertising. You can't guarantee that a company that spends a lot of money will outperform a competitor with a smaller budget.
Visit : https://www.oodlesmarketing.com/blog/run-successful-facebook-ad-cam...
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