The deliberate use of free samples is one of the best methods for your products to be promoted. Free samples let you show the high quality of your product while also creating a positive impression with customers. It is also possible to invoke reciprocity through free samples. When someone gets something free from you, they're more likely to feel like they should try to make it up to you somehow - For example by purchasing your product.

Free samples aren't something to be done out of habit. If you offer a few free samples to anyone and anyone, it could end up costing you a significant amount of money and never turning into a profit for your investment.

How do you successfully utilize free samples to advertise your products? Here are a few suggestions.

Think about giving away something that becomes an integral part of their life

You can offer items that are a routine part of their lives, and use these samples to keep your brand in the forefront of their minds for several months or even weeks.

For example, a free coffee maker that's customized with your logo. They'll be making daily cups of coffee if they are an avid coffee drinker. When they do they'll notice your company's brand and be reminded of you.

Are You Giving to the Right People?

If you offer samples for free, it's particularly important that you target the right audience. Why? Because samples cost money. If you distribute free stuff to those who are in the right place this money could earn a huge return on investment. On the other hand when you offer it to everyone and anyone it could result in losing your investment.

Start by offering samples of your future products to customers who have already bought your product. Give away your products to those who have expressed an interest in your product, for instance, people on your email lists , or people at one of your event. Finally, give free samples away to potential buyers within your target market - but carefully select them if they haven't shown an desire to purchase from your company.

Give away something with a High Perceived Value

Perceived Value refers to the amount that someone believes that a gift is worth. It doesn't have to be related to the actual value of a gift.

For example, at a fashion show, giving away free colored contact lenses can have a significant perceived value. Contact lenses are usually associated with expensive optometrists. Contacts that are colored can trigger these emotions and cause people to believe that you're offering something costly. However, the colored lenses might only cost you a few dollars to acquire.

For a gift that is a surprise, use freebies

Another way to utilize freebies is as an unexpected gift. It is a good way to strengthen relationships.

Let's take, for example an online business that is subscription-based. Customers cancel their subscription within 3 months. Give your customers a no-cost gift 2.5 months after signing up. This surprise gift extends your average subscriber length by two months, which is a significant increase to your bottom line.

It will help you stand out at events

It's a fantastic method for your business to be seen at events. Seminars and trade shows for example are fantastic venues to make use of free samples.

It is essential to publish something that grabs people's attention. It is important to give away something that people talk about. Don't just give away the usual mug or pen. Make sure you give something that "wows" people. The recipients of your present to be able to boast to their friends at the event about it.

It is a method to eliminate doubt

Often time's a free trial is offered with solely to eliminate doubt. For instance, you could sell a skin product that claims to make the skin appear tighter and younger. To prove that you're not lying you can offer them an unrestricted sample.

It can be utilized to generate leads

You can also use free leads to generate leads. Give away the free stuff, but ensure they give you their email address, address and phone number in exchange. This will enable you to call them back and conclude the contract at a later time.

Marketing using free samples can be a powerful tool. Make sure to use the right way to get a high return on your investment.