Modern companies use logos to increase the recognition of their brands. A logo is a graphic sign, symbol or emblem that looks like an ideogram, a name, stylized letters. After registration, the logo becomes a trademark of the company, and a certificate is issued for it. A graphic sign is a part of the company's image, used for its identification in the market. The registered logo protects the company from unfair competition and gives it the opportunity to defend its rights in court.

Ways to make a logo for free

There are different ways to create a logo, for example, you can use the services of a professional designer, but you will have to pay for his services. If you want, you can design a logo yourself. This can be done in the following ways:
Using a graphic editor;
With one of the special online services, such as Turbologo.

The first method is more complex. To create a logo with a graphics editor (Photoshop, Adobe Illustrator, etc.), you need to know how to use this program and have a creative mind. Therefore, this method of creating a logo is not suitable for everyone. Using special online services to create a logo is much easier and more convenient. This is the most convenient and rational way to develop logos. It is very simple to create a graphic sign with the help of online service.

To do this, you need to perform the following steps:
Enter examples of suitable colors and logos to be used by the service as a source of inspiration and example when creating a logo.
In a few seconds, get a few exclusive options and choose the most suitable one from them.
If desired, refine the created logo manually, using the desired symbols, layouts, colors, fonts, and other elements.
Download a file with the designed logo.

How to choose a design?

A logo is a must for a company's branding and corporate identity. To make the use of a graphic sign as effective as possible, it is important to choose its design wisely. When creating a logo, you should use colors and images that reflect the scope of the company in the market, the peculiarities of its approach to work.
Before proceeding to the choice of design of the future logo, you should take time to research the target market from which you can get useful ideas. When choosing a design, keep in mind that it should be universal. It will be used in monochrome and color, in various inversions, which should be taken into account in the design.

If the logo consists of a couple of elements (a picture and a name), separately they too should be clearly associated with the brand. Many logos consist of a single text, so an important step in their development is the selection of a suitable font. The color scheme should be harmonious. Do not use intrusive, eye-catching colors. Their combination should be harmonious and soft. A large number of colors you should not use. The optimal variant is two colors, complemented by lighter and darker shades.
Choosing the right design, do not be afraid to experiment, trying different combinations of lines, colors and compositions. Constant experimentation sooner or later brings the right results.

Conclusion

The fastest, easiest, most rational logo design is to use a special online service. With its help, you can create an excellent logo for your company for free, which will help you to make your brand recognizable, speed up the process of its promotion in the market.