How to Livestream on YouTube
We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese food!To get more news about
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81% of internet users and mobile audiences are now watching more live video content than ever! On top of that, it’s predicted that the video streaming industry will be worth $70 billion by the end of 2021.
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YouTube is at the top of the list for live streaming- like it is in most areas of the video industry.
YouTube Live was first introduced as a YouTube channel, with a star-studded event in November 2008. But in April 2011, it was replaced by the YouTube live section of the site, with a complete shift in dynamic.
Instead of a channel where YouTube was the sole decider of what content was aired, now anyone with a YouTube channel (that fits the criteria) could live stream to their audience.
YouTube Live is a fast, powerful way to connect with an audience right there in the moment. It’s unscripted and responsive, so it’s authentic content- exactly what audiences are looking for.
Research by Livestream shows that 82% of people prefer live video to social media posts, proving that live video has a massive place on consumers’ news feeds.
How to livestream on YouTube
The YouTube Live dashboard gives you instant analytics and offers tools, like the chat feature which lets your audience communicate with you (and each other) whilst live.The first thing you need to do is head to your channel homepage. This part of the set up needs to be done on a desktop, but once you’re ready to go, you can livestream from any device.
You’ll be greeted with this page which is your control panel for all things live streaming!From here you can do a basic live stream- without really doing much else (We’ll go through the more advanced stuff next!)
You can do this by clicking ‘Stream Now’ (highlighted in the image above).If you want to use external devices, such as webcams, microphones or games consoles, for example, you’ll need to set up a live streaming encoder.
This is the software that allows you to use external devices to stream and send the footage directly to YouTube Live.The kind of encoding software you use entirely depends on what your needs are. YouTube has compiled a list of their recommendations here and have included their best uses as well.
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