As a marketer, you're frequently tasked with achieving two key objectives: creating beautiful content that raises brand awareness and tells your narrative, and producing qualified leads that will help you develop your organisation. Traditional marketing philosophies may regard those to be two separate streams of labour — creating effective video advertising and locating lower-funnel customers — but that doesn't have to be the case. If you're not using video as part of your lead generation strategy, you're missing out on a huge chance to create engaging content that leads to more sales.
1. Add contact forms that can be customised
Instead of depending just on CTAs to increase your social media followers or website traffic, marketers could use in-video contact forms to collect particular information from leads. This might be as basic as obtaining their email address, or it can be more involved, such as obtaining demographic information, short replies to obtain personal insight, or other actionable data.

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