CRM software (customer relationship management software) allows companies to manage their interactions with customers and prospects more effectively, and all that interaction data is valuable – but only if you can use it effectively.

Evaluating the performance of CRM software means taking a close look at what’s actually possible with your chosen CRM, as well as your company’s needs and goals, so you can find the right CRM software for your company now and in the future. Here are 7 ways to evaluate CRM software before you buy it.

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