Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.

And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.

Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.

Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.

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