A marketing process is the framework by which brands identify a target audience, capitalize on competitive differentiators, create content and disseminate their message to the market. The process is an end-to-end operating model for achieving marketing goals and business objectives.

A process that involves the customer’s satisfaction towards their requirements created in terms of value is called the marketing process. It is a string of actions and their reactions performed by the companies and the customers in order to satisfy the customers.

The first step is to analyze the condition in order to identify the problems or needs of the customer. Then a basic strategy is made upon those identifications to propose a value. As a result of this step, a tactical decision is made to handle the value. After that, a plan is executed and lastly, the results are gathered.

Before doing anything else, your marketing leaders and stakeholders must sit down and define your business’s mission, and the goals and objectives that will propel your strategic marketing.

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