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People consume content in different ways like reading and watching videos. But today, podcasts have emerged as the most popular content consumption format. According to Statista, there were an estimated 120 million podcast listeners in the U.S. in 2021. Reports suggest that the number of podcast listeners will exceed 160 million in 2023. Podcasts are a convenient and easy to absorb form of content that anyone enjoy even when they are on the go. People can listen to them while travelling, exercising, or doing any other task. Having a transcript of the podcast can help people understand the content better. Digital transcription agencies convert podcasts into document format. Podcast transcription is a text version of a podcast episode that allows people to better understand the content. It also increases the discoverability of the podcast in search engines.
Another main advantage of transcribing podcasts is that it can be repurposed to make blog posts. A good blog can attract many readers, engage them, grow your audience and build brand awareness. Transcribing your podcast into well-written posts is a way to double up the content output and reach a wider audience. Here are some tips to repurpose podcast transcripts into blogs:
• Transcribe the podcast: The first and the foremost step is transcribing your podcast. There are many automated transcription software available online that lets you transcribe podcasts easily into transcript in no time. These automated transcription tools are cheap or sometime free. But these tools may not provide the desired accuracy. You can get your podcasts transcribed by a reliable transcription service. They can provide highly accurate podcast transcription.
• Use quotes selectively: When you transcribe podcasts, remember that speakers tend to be less concise and clear than writers. If you want to include any quotes, make sure to avoid any awkward speech. Quote lines that have a punch, and don’t force even the best quotes into an article if they don’t fit.
• Make edits: Once your podcasts are transcribed, the next step is to make minor edits. You can use the full transcript of the entire show to create blog posts. But with little editing and additional information, you can write multiple blog posts from a single podcast episode. You can extract highlights in your podcast and create a blog post. It would be a good idea to include some links to additional sources. Write a compelling introduction and conclusion.
• Rearrange the conversation: Transcribing the podcast into text format offers a lot of flexibility to restructure the content. Sometimes, valuable statements come up later in the conversation. The last stated point will be the most impactful or strongest statement and needs to be mentioned in the beginning of the content. By transcribing the podcast, you can rearrange the conversation into a blog post that has a good flow and help readers enjoy and understand the content well.
• Get the facts checked: Sometimes, things may be misspoken in the podcasts, like company, name, the year or date, job title or even names. Before posting your blog, makes sure to get the facts checked. LinkedIn is the right place where you can get the right names and other details.
Following these steps can help you transcribe your podcast into a blog's post quickly. Maintaining accuracy is one of the most important aspects of transcription, and digital transcription agencies can ensure this. A professional business transcription service can convert podcasts into accurate transcripts that can be effectively repurposed.
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