For an individual, content creation can mean creating new content for social media — such as live streams, vlogs, or other photo or video content — to interact and resonate with their target audience, often making money as a part-time or full-time job. The buzzword “influencer marketing” might ring a bell.

A Video content creator can grow their audience by sharing on social media channels and monetizing their work with ads, sponsored content, affiliate marketing, exclusive content, and merchandise.

There is not one single unified job description for “content creator,” but to fully understand what a content creator is and does, it’s important to understand what “content” is.

Video content creators produce and share videos, usually on social media channels like YouTube, TikTok, Instagram, LinkedIn, and Twitch. Like marketers and other content creators, they need to be skilled at creating content and figuring out how to reach their target audience, engage with viewers, and monetize their work.

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