Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing corporate promotional items that fit the way your company is represented can bring more attention to your business and build a following of interested consumers.

Social Networking

Take pictures of the promotional items your company offers and upload the photos onto your social networking accounts. If you run an athletic clothing store, post pictures of the free t-shirts or sweatshirts you're offering to loyal customers who make a purchase meeting or exceeding a certain monetary amount. You can take a picture of the promo items themselves or have your team members modelling the marketing tools with smiling face or pointing to your company logo on the clothing to make them more attractive to consumers.

Store Display
Displaying your marketing tools in your store will draw the customer's eye to them, and increase the likelihood that the consumer will ask how to get the item. Display a cocktail ring on the mannequin holding your company's signature handbag. Post a sign underneath the mannequin, encouraging patrons to ask how they can get this exclusive promotional item. Or, simply post a sign in your window advertising a free gift with each purchase.

Website Promotion

Make the words an active link, so customers can click on it and choose from the marketing items you're offering. If you're selling bedding and home goods, a free throw blanket or set of candles can make a nice purchase incentive. Or, you can offer customers practical items such as tape measures and flashlights that are decorated with your company's logo to make consumers more aware of your brand and increase the chances of the customer's friends and family seeing the logo and patronizing your business.

Conclusion
Feature your promotional items in your marketing materials to increase sales and give away more gifts.