TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.

The new course, called TikTok Tactics, is broken down into four core components:

Attribution (web + app)
Targeting, Bidding, & Optimization
Product Catalogs
Advertising Creative
TikTok’s easy-to-follow guide is a universal set of best practices to help all businesses achieve success regardless of what their advertising goals are.

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