Technology plays an extremely important role in almost all areas of our life. It has been able to change the way people live in such a way that it would be difficult to imagine a day without it.

At the business level, technology resources have become a vital tool that generates a wide range of benefits for those who know how to take advantage of them, but, how much technology is needed in growing companies that are just starting to take risks in their industries?

The invasion of the digital world, smartphones and social media is fundamental to any type of business. Therefore, the more you know about the opportunities offered by technology, the more effectively you can help grow your business.

Given the accelerating dynamics of the market, this type of business needs, more than ever, investment in technology and development teams that enable them to improve each of their processes, provide more value for the organization to develop at a level equal to or greater than that of their competitors, so that they can achieve a larger market share.

We all know that technology helps improve business productivity. This productivity gain can occur in three ways: reducing the time it takes to complete processes, eliminating or replacing tasks in those processes, or incorporating new functionality that adds value to an existing process.

In this way, productivity works as a relationship between the value generated and the resources used. Obviously, the goal is to maximize service value while making the best use of resources.

Emerging technologies such as automation, artificial intelligence, big data or robotics are becoming those that directly replace completed processes, redefine existing processes, and revolutionize operations and service management.

ICT in your business - important benefits

Basically, ICTs are those resources that facilitate task accomplishment, improve productivity, time management and communication. This allows telecommunications systems to be integrated with computers, in addition to software, storage and audiovisual systems. ICTs aim to process, transmit, store, access and manage all your business information.

With these prerequisites, there are still many companies that resist change and prevent them from using these excellent resources to run their businesses. ICTs have great benefits, ranging from increased competitiveness, technological innovation and entry into the digital world.
Here you can see some of the most important benefits these technologies offer to your business.

Improves decision making

Information and communication technologies allow managers to have better access to all of their company data through various mechanisms, such as management software or social networks. This represents a comparative advantage over other low-tech tools.

The data can be analyzed and interpreted in real time, which will allow us to deeply understand our business reality (market trends and customer opinions), in order to make better decisions.

Increased customer satisfaction

ICT allows you to communicate more flexibly and directly with your customers. Thus, it is much easier to get information about their tastes, habits and needs, for you to develop market strategies focused on always satisfying what your customers demand.

Expansion of internal and external communications

This is another benefit of how ICTs can help improve the competitiveness of your business. To do this, it uses various tools such as mobile devices, email, social networks, data exchange (WhatsApp, Telegram) and many other elements. All these allow you to be in real-time contact not only with your employees, but also with customers, investors, suppliers and others.

Improves business image

Finally, consumers today are much more demanding than they used to be, demanding more and better services such as a website and various media. Therefore, companies using ICT give their customers and suppliers a more modern and updated image with the help of these technologies.