communications specialist salary manage the company’s internal and external communications. Internal communication may include memos, job descriptions, and management instructions; external communication may include designing and editing press releases and marketing materials. Other responsibilities include coordinating marketing and media activities, informal staff meetings and press conferences. They also answer queries and manage content online. Although communications specialists work in a business environment during normal working hours, they may need to work overtime to meet deadlines or deal with rapid changes or emerging situations. Communication specialists usually require a bachelor's degree in journalism, communication, marketing or related fields. They should have experience using Microsoft Office software, and may need experience in printing and web design. They must be excellent communicators, able to organize and plan in crisis/emergency situations, and have excellent writing skills. Assist in the formulation of marketing plans, including budgets and short-term and long-term strategies. Create and maintain a consistent brand/corporate image between product lines. Promotional materials and activities, and... Daily monitoring of the operation of the company's website and e-mail program, and analysis and review. Marketing communications experts mainly help develop promotional materials, such as brochures, press releases, e-mails, and other media outreach programs. By analyzing market research, these people understand the most effective way to design promotional materials. In most organizations, the job description of a marketing communication expert usually includes the following responsibilities, tasks, and responsibilities: Assist in preparing marketing plans, including budgets and long-term strategy to create and maintain a consistent corporate image or brand. As a marketing communication expert, design and execute advertising campaigns, trade shows, emails and seminars in cooperation with external suppliers/agents. Expect a certain degree of creativity and freedom. In addition, marketing communications specialists require a bachelor's degree. Marketing communication experts develop strategies and tactics to display information about products, services, or companies to target audiences, with the purpose of eliciting public reaction or informing the public. Marketing communications experts are responsible for increasing the brand awareness of the company's existing and potential customers. Marketing communications experts work in almost every industry, usually in a traditional office environment. This is an entry-level position and requires at least a bachelor's degree.