A missed call is the new age of marketing techniques. Many businesses are making huge efforts to improve customer service so that better long-term relationships can be built with customers. For this many are trying out new methods and technologies and missed call service is one such new method. Let us first understand what missed call marketing is and how it is beneficial for businesses.

Missed Call Marketing: Customer and Business Perspective

Missed call marketing is a technology using which businesses promote their products and services. All the businesses have to do is promote their phone number amongst customers and potential leads through SMSs, TV ads, social media posts, etc and request customers to give a missed call. Once a potential lead calls this number it automatically gets disconnected and the data of the caller is registered. So what does missed call marketing mean for customers? Missed call service is a very easy and accessible method for all the customers who wish to get in touch with a business.

Today’s customers have very little patience due to their busy lifestyles and would look for businesses that not only provide a quick resolution to their queries but also can be approached easily. Even those customers who do not have internet access should be able to reach businesses.

A missed call service not only enables quick resolution of customer inquiries but also lets customers get the information fast. This is particularly true in the case of getting bank account information, phone bill details, voting, etc. So what does a missed call service imply for businesses?

Missed call marketing is an economical and the best marketing tool. A wide audience of customers can reach out to businesses just through a missed call. Businesses no longer have to spend huge investments on hiring and training agents for communicating information about their products and services.

How is Missed Call Marketing Beneficial to Your Business?

Missed call marketing is a new-age method of marketing that can help a business expand by allowing effective lead generation. Missed call marketing helps in improving brand awareness. Managers and marketers can analyze the missed call campaigns that let them know which campaign is more effective in building brand promotion. Below are the different ways in which a missed call service is beneficial for businesses.

Time-Saving

In today’s world, time is a precious factor both for businesses as well as for customers. Today with missed voice call service, customers need not fill out lengthy registration forms to know about a particular product/service. Missed call service is a much simpler method to get back to customers who are interested in a business’s product/ service.
Missed call service allows quick dissemination of information amongst customers that can improve customer satisfaction and loyalty in the long run. Businesses using missed call services do not lose much in terms of investment and instead get a better ROI.

Customer Data Verification

Missed call service is a protective barrier for businesses’ against any happenings of fraudulent practices especially seen these days with online bank transactions. The account details of customers are kept safe by missed call verification filtering out spam calls as well.
Missed call service can be used to verify customer data by different industries such as e-commerce companies, restaurants, and other online service providers.

Greater Penetration

Missed call service has greater penetration as potential leads even without smartphones can reach out to customers from a wide demographic be it rural, remote, or urban areas. A simple basic phone or landline is all that is needed for using a missed call service and in return, businesses benefit greatly from the flexible nature of this service.

Economical

Missed call service is very economical and the use of this service does not cost anything to the customers. Good customer relationships are not only created with a missed call service but also nurtured.

Surveys and Votes

Traditional ways of conducting votes and surveys are not only a huge burden for those needing it but also require huge investments. A good amount of time and effort is also wasted. The use of a missed call service cuts down on the investments needed and it targets only those potential leads or existing customers who are genuinely interested in the businesses’ products /services.

Conclusion

If change is the only constant thing in the world of business, missed call service is the change your business would need. Skip the old, traditional methods of marketing that cost huge investments, resources, time, and efforts and make the good change to missed call service today. This is one technology that would do wonders for your business no matter how small it is.
Interested in a missed call service provider and looking for the best missed call alert service for your business? Why not give Office24by7 Technologies a try? Give us a quick call at 91 7097171717 or drop an email at [email protected] soon.