In the past, people have looked at newspaper advertisements to search for products. However, this has all changed. Nowadays, search engines are used by people for searching anything and everything under the sun. So, if you plan on making your website visible to your target audience then you need to have it show up on a search engine, specifically, Google. Getting your website displayed on Google isn’t difficult. Google indexes every website on the internet through its web crawlers. However, getting your website to rank highly on Google, that takes some effort. Thankfully, SEO can help you do this. So, what is SEO and how does it work? Read on to find out.

Makes Indexing Easier

For a website to be shown on Google, it has to be indexed first. If your website is poorly designed then it won’t get indexed easily. This is often the case with websites that don’t have text or properly formatted URLs. The crawlers can’t index such text-less websites. SEO can help you in optimising your website’s design, making the indexing process easier. Moreover, SEO calls for the addition of quality text to each landing page of the website. This ensures that the crawlers don’t encounter any issue in indexing your website’s pages. Websites that are indexed multiple times have a higher chance of ranking highly on Google.

Gets Your Website Ranked Highly on Google

SEO can help raise your website’s rank on Google. It does this by suggesting various improvements to the website’s content. For instance, SEO dictates that you should incorporate relevant keywords and phrases in the text of your website. These keywords don’t have to be stuffed unnecessarily into the text, though. You should try to use them naturally. The reason why keywords are important is that people search for websites on Google using keywords. When a keyword is searched on Google, it creates a list of websites that it considers the best for meeting the searcher’s need. If your website doesn’t have this keyword in the text, your website won’t be included in this list.

Enhances Your Website’s Web Traffic

SEO is a long-term process. It takes time to optimise a  website to Google’s liking. However, once you have done it consistently for a few months, you will start seeing results. The web traffic coming to your website via search engines will improve dramatically. These new users that are visiting your website will be interested in your products and are more likely to make a purchase. SEO can help you monitor the web traffic coming to your website using different tools. It can help you in making further adjustments to the website and working on areas that still need improvement.

Anchor Digital is well-known all over Australia for providing the best SEO services to both small businesses and large enterprises. If you want to know more about SEO and how it works, give us a call today.