Real estate has not really been the go-to career option for the Gen Z population of the workforce until recently and much of it can be attributed to the sector being perceived as unstructured and unstable. However, over the years, with the introduction of a slew of reforms like RERA, GST, etc., the sector has evolved itself into a more professional, transparent & stable place of work.

Today, real estate is the second-largest employer in the country, and the Indian real estate market is slated to be a USD 1 trillion opportunity by 2030 which makes it a lucrative career option.

Zoomers today find their excitement in solving real-world problems through their innovation and creativity. They look forward to meaningful and challenging work where they can make an impact. The real estate sector offers huge scope for tech transformation, especially in India where home buying is still largely driven by brokers in the vicinity.

This has become even more pertinent amidst the pandemic as the sector has to find ways to stay relevant and gain an edge on its competitiveness by using technology. Also, as new-age companies try to transform the home discovery experience for people, it has created a huge elbow room for many other domains also beyond just technology and product. The real estate sector has several opportunity areas that can excite Gen-Z to make a career and revolutionize the way people experience property.

VIRTUAL AND AUGMENTED REALITY:
The use of Virtual and Augmented Reality that allows users to access properties at the touch of their fingertips is slowly gaining steam. Today, customers need not physically visit the property that they wish to buy or rent as they can visit potential properties online via virtual tours.

This innovation has led to remarkable growth in the AR/VR market. This not just saves time & enhances customer experience but also ensures better ROI by eliminating unwanted costs.
In addition, many companies are also investing in drone technology which not only helps them capture aerial pictures of property thereby ensuring a better virtual experience but also provides compelling images of areas that are otherwise difficult to access.

AI AND MACHINE LEARNING:
Likewise, AI and Machine Learning have infiltrated the real estate sector successfully and are slowly revolutionizing the industry in more ways than one. AI-enabled apps and chatbots have significantly improved lead generation and marketing for organizations.

For example, an organization running a social media campaign on a project would traditionally expect the ad to divert the user to their listings page where they would fill their details, but, with the help of AI as soon as the user clicks on the ad they meet a chatbot who collects their details and generates a lead.

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