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Citation: Mark Glynn, (2012) "How Brands Grow: What Marketers Don't Know", Journal of Product & Brand Management , Vol. 21 Issue: 2, pp.149-150,.. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising.. 31 Jul 2018 . Bruce McColl, Mars Incorporated "This book puts marketing's myth-makers, . How brands grow: what marketers don't know / Byron Sharp.. 'How Brands Grow' has made an outsize impact on marketing by . Perhaps proving that Ehrenberg-Bass knows how to apply its own teaching, sales have.. Voted best marketing read of Summer (2013) by Advertising Age readers. . How Brands Grow is based on decades of research that has progressively. 976b052433
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