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Homogeneity trigger flooring product marketing difficulties

Still a lot of floor corporate brand. For now, integration has not yet reached the goal. Industry reshuffle mostly remain in the oral stage. As a traditional industry, the relatively low threshold of flooring business, which resulted in companies of various sizes and dispersion characteristics. "This year, the total capacity of the flooring market about three four hundred million square meters, from the sales terms, about 500 billion yuan, but the inside is not less than 3000 large and small companies.Environmental wood floor

It is understood that 3000 is just a conservative figure, referring to a number of well documented informal enterprises. If the limited size of the industry enterprises up to 5000. So many companies, product homogeneity serious today, "marketing seems to be hard floors indisputable fact of corporate marketing depends primarily on three points: first, the brand can not be accepted by the people it is very important; Second, enterprises should have. very well-developed channel construction; third is the product, companies must have a good industrial system do support this industrial system to have good equipment, products and research and development if there is no three-point support, transfer of business is difficult to produce consumption. were satisfied with the product, let alone sustainable development.common wpc products qatar

"Although the concept of marketing can win consumers' attention the moment, but if there is no tangible improvement in product quality or product features, this simple concept will eventually be forgotten by consumers in guohui opinion, pushing the concept of At the same time the quality can not be ignored.composite decking

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