The Social Media Manager is becoming the go-to person for businesses who require assistance with their online marketing efforts. It's no secret the impact social marketing can have on a business and advantages its brings. And it's no secret that most business owners cannot handle their social marketing all by themselves.

A Social Media Manager does much more than simply posting status updates on profiles. Social media marketing management encompasses determining the who, the what, the when and why. Who does your business bitcoin cash want to reach? What is had a need to reach them? Where are hey most active? Why should we use social media marketing as part of our marketing efforts? Many companies are discovering that outsourcing or hiring someone to manage their campaigns is now an important part of using social media marketing for marketing. An outside individual can usually see the bigger picture more clearly.

Social media management is a position that has attracted a huge amount of attention and membership in recent years. I see the main reasons for its popularity as:

- Low entry barriers

- A higher demand for the services

- Big rewards

But is it really for everybody? Honestly, there are now lots of social media managers. Some very, excellent. Some really, really bad. Just how do you filter the bad ones and discover the good ones? Well, the nice social media managers will know their stuff and they understand what it takes to reach your goals.

Here are 21 questions it is possible to ask your potential social media manager and what the better answers should look like...

1. How can you define success?

The amount of followers isn't the only real sign of success in social marketing. A social media manager will be able to assist you to define success on a strategic and tactical level, as a way to support your larger marketing goals. In case a social media manager includes a limited view of success, or is unable to explain performance measurement beyond the volume of audiences, they won't have the ability to provide you with higher-level strategic solutions.

2. What type of results can we expect?

A good social media marketing manager will manage your expectations and let you know what results you can achieve. Remember that social media marketing managers are not psychics. They should act on your behalf utilizing the best practices of the, but you will find a lot that is out of these control. They should be able to give you a rough notion of what they bring to the table based on their previous results and experiences. If a social media manager cannot communicate this effectively to you, then they probably don't possess the level of experience you need.

3. How is ROI defined in social marketing?

Unlike popular thinking, ROI can always be measured in social marketing. But it can be perceptual. What exactly are your goals? Were they achieved? If so, then you had a positive ROI. Did your campaigns help your organization at all or have any results? If they did, then you were successful. Social marketing ROI isn't always tied to tangible business benefits. Ask the social media manager which factors can be measured and how they will be reported to demonstrate the worthiness they bring to your business.

4. What social platforms do you specialise in? Why would these particular platforms be right for the business?

Different social networks have different audiences and practices. Not every network is right for every business or industry. For instance, how could a pharmaceutical company possibly take part in drug marketing on Twitter? The truth is that most businesses can take advantage of the networks on the market in some way, but if you can find limitations, you want your social media marketing manager to be aware of them.

5. Should we be on every social platform?

A social media manager who did their research on your business should know your market. How this is answered is the key because it provides you with an instant knowledge of their perceptions of one's business. If a social media marketing manager extends your organization visibility to many networks, in that case your marketing efforts may spread too thin and mean a few of the campaigns might suffer. They ought to pick where your target audience is already situated and concentrate on maximising performance on those platforms.

6. Would Google+ be worth using for the business?

This should highlight the extent of one's potential social media marketing managers Google+ knowledge. Google indexes Google+ content faster than content posted somewhere else. It's a platform that has grown rapidly since its launch in 2011 and is currently one of the main social platforms. A social media marketing manager should know this and should understand whether your market exists there, thus viable for the business, and how Google+ could be leveraged to fulfill your wider marketing objectives.

7. Could you give us a good example of a limitation on a social platform that you have experienced? How did you overcome this?

A social media manager should know that social networks include limitations; API calls, bandwidth limitations, character limits etc... If a social manager has never come across limitations and hasn't experienced how exactly to overcome them, then this likely implies that they are not so experienced. In fact, they'll probably be new to the social landscape. Asking how they overcome any hurdles with their past or current clients will provide you with a good indication of how they react to adversity.

8. Can we run a "Like and Share to Win" style contest on our Facebook page?

If a social media marketing manager does not know the answer to this, then move ahead. Its imperative you find somebody who knows the guidelines and guidelines of the social platform and who'll not have your organization in violation of any Terms of Service. As a heads up, on Facebook you must work with a third-party app to host the contest and cannot use the 'Share' button, 'Like' button or require a comment to become entered to win.

9. Have you ever had to take care of a social marketing crisis? If so, could you provide an example?

Asking a social media marketing manager to define what that 'crisis' means to them can highlight their level of experience. If their biggest crisis includes miss-typing a URL on a Pinterest pin and not noticing until their client asks why there's so many messages about broken links, then chances are they are vastly inexperienced. It's also insightful to ask what steps they took to solve the crisis and how the situation was handled.