Here’s How Instagram is Rocking the “Utility Black” YEEZY 500 Desert Rats
Last weekend, adidas dropped its latest YEEZY 500 shoe in a “Utility Black” colorway and naturally, the internet went nuts over the release.

The stealthy colorway is a follow-up to the previous iterations of the buy Yeezy 700 Static Outlet with best price aka Desert Rat in “Super Moon Yellow” and “Blush” with “Ultraviolet” and “Salt” colorways rumoured to be on their way.

With black matching with just about everything, some chose to stunt in a simple ’fit, while others went all out, making sure the kicks were the star of the show. To see how the internet styled the YEEZY 500 “Utility Black,” check out the images below.So Adidas’s decision to release enough Yeezys to allows fans to buy multiple pairs doesn’t necessarily mean the shoes have lost their appeal or that West’s many scandals have hurt the brand. It signals Adidas has decided it’s the right time to give customers what they’ve been clamoring for.
Kanye West wouldn’t hesitate to tell anyone that he’s one of the most influential recording artists of our time. But the popularity of Yeezys isn’t tied to his celebrity and influence alone. The genius marketing of the shoe — and its popularity with celebrities like Jay-Z and Macklemore — has made Yeezys a must-have item since the Nike Air Yeezys debuted in 2009.Six years later, when Adidas released its first pair, the Yeezy Boost 750 in light brown, after West left Nike over a royalties dispute, just 9,000 pairs of the shoes were available, and customers could only buy them by making a reservation through the brand’s mobile app. They sold out in 10 minutes.

By late February, more Yeezys were released through select retailers. But the buzz Adidas created by first releasing the sneakers in an extremely limited number made customers line up for them, despite their $350 price tag.

Adidas has also boosted demand by releasing the shoes in unique colorways. In June 2016, a new version of the Yeezy Boost 750 debuted in gray with a glow-in-the-dark gum outsole. It marked the first glow-in-the-dark Yeezy since West’s collaboration with Nike, which ended in 2014.