We we have uh become brags accredited which you all might recognize more than a lot of our folks here but it dictates a logical risk-based approach to your internal standards and every year an auditor shows up there's one due here just in a couple of weeks and they give you the ringer for two-three days if there's an issue they're gonna find hemp seed oil capsules
and they'll take your accreditation but the purpose of those independent third party accreditations for us is to say look we can do this and we can change minds there's always going to be sentiment against it just like there was with the prohibition of alcohol right people have their strange notions religious-spiritual political otherwise bad personal experiences uh but when the evidence really builds and builds and builds time's gonna change if you actually thought about it.
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I mean so like as someone who's watched the cbd industry you know grow in the uk and to be honest with you i like having my brother in america i watched the the cannabis industry over the last 10 years grow as well and as someone like you who's watched the cannabis industry grow over the last 20 years i mean i kind of like the fact that these protocols are being brought in it's like it makes me think that one day you will be able to walk into a walmart at tesco and asda all right tesco azure is our equivalent of walmart walk up to the pharmaceutical section you know where they've got your ibuprofen and your paracetamol just sitting there on the shelf and you'll have your ibuprofen paracetamol cbd you know that's precisely how this is kindwe we um the api idea this is what you were saying and that like it's the right way you know like who wants a bathroom formulated product you know who wants something that's made in a kitchen with doggies running around i mean like who wants that you know like like it's it's insane but that's what the market's been built on but i like this idea of you know grass-rooted people stepping up a notch because we can there's no reason we can't you know if everyone else can there's like we can also bring bring that quality you know so that's that's essentially what we've seen manifest itself as ingredient suppliers as formulators as um someone that we contract manufacturers as well like we we can't do it all there are pros that make say a soft gel capsule as an example why build a facility just to do that when there are pros it was about convincing them.

That our ingredient was legal compliant well characterized and able to be brought into their facility so that they could make the soft gel that could then be in the grocery store pharmacy over the counter same is true for those retailers and for those brands they show up and do a vendor approval on it and give us the business for two or three days and tour the site and go through all of our documents to say you know what this is real backwards and forwards and the risk associated with this ingredient or this hemp seed oil capsules 1000mg is low enough for us to incorporate it into our finished goods and thereby increase access to quality cannabinoids that's my mission in life increasing access to quality cannabinoids and without building the foundation you you can't do that so you're doing well man so all i say is you're doing well like i've seen your footprint and fact the matter is is there's this consistency which i'm going to go on to again it all starts