Who our customer learns from them and that's been our focus since you know march of 2020 and uh and it's a slow process it's a slow build especially with all the restrictions cbd brands have you know marketing and promoting um but that's also the opportunity if you think about it like why do entrepreneurs do anything if it was easy everyone to be an entrepreneur you do certain things because you know the risk-reward the opportunities there because.

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It is harder and if you know if we can just keep the train on the tracks to keep moving forward i think we'll be in a good spot once you know the world um kind of re-normalizes and recalibrates to whatever that new normal is going to be you certainly have uh you you have exemplified you are a glass half full if not filling your own hemp cream mentality because every single challenge you have just said and this is an opportunity and i'm like i applaud that i love that kind of mindset it's interesting um i hadn't thought about the regulations with social media with advertising is that state by state is that just platform based um in regards to like our digital let's say our digital strategy it's platform based and in what's really challenging is they're always changing the rules so what ad we got approved yesterday on google or facebook or instagram may not get you know go get flagged today um as well as the like credit card processing challenges.

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You know i'm still paying uh credit card fees like in device so if you are going to you know dirty websites and buying subscriptions and like buying guns and stuff online i pay higher tax i pay higher credit card fees because i have cbd in my product then then you would there which is crazy to me whatever but but there's still challenges um so you just have to overcome and keep moving forward good for you what is settling mean for you settling mean for me um work with the people that i want in person or via zoom from like some random farm in the middle of nowhere that is like my goal it's my dream um but that's settling but never not working i love what i do i love building i love love teams i love networking but it would be nice to be there in the middle of nowhere you know what's really refreshing when i i've asked everybody this question and settling is like to to not go above slimming gel and beyond you know to go with the flow and you took that in such a different way and i think that was so refreshing you're like no actually someday i want to see myself here it was in such a positive light i love that yeah i love that that's the beauty of doing these interviews where can we um where can we find kanuka where can we find you we're going to share all of it below in the descriptors but um you know and overarching where can we find you love it it's simple canoeca.com is our website