https://rapidinventory.zendesk.com/hc/en-us/community/posts/3600384...

Bladder leakage affects 30%-40% of older women, and 15% of men. That’s about 25 million people in the U.S. and 400 million worldwide. And those with it have little to turn to beyond what amounts to bulky, unflattering adult diapers. Willow offers a more discreet and fashion-forward approach, delivered right to one’s door.