Dare I draw a deeper parallel pump dispenser? Imagine your prospect walking in again, and instead of rising from your chair to shake hands with a greeting, you remain seated reviewing your notes and say:

"Loading.... Please wait."

She stands there stupefied and insulted, to which you repeat:

"Loading.... Please wait."

Sorry Charlie, she's gone. Think she'll ever meet you for coffee again?

How to measure these lost opportunities

Grab your Web site traffic reports and locate the area called "single access pages." This metric is loosely defined as the number of times a visitor enters and exits a particular page without viewing another. Or in simpler terms, she enters and leaves before clicking through to another page.

How often does this happen on your site -- or on the home page? Once? Twice? Depending on your traffic volume, it probably happens thousands of times each month.

Putting the numbers in perspective

The best way to determine if your single access page volume is high, low, good, or bad is to compare it against the total number of visitors who entered on that page. Metric: "Entry pages."

We have a well-crafted, relevant, industry standard term for these types of pages. We say they suck.

Owning a mobile device is extremely convenient for those who constantly stay too busy to wait at home. The biggest problem is that if you are not careful, sometimes the bills can get out of hand.

Having a cell phone is very convenient for those who constantly stay too busy to sit at home. The only problem is that if you’re not careful, sometimes the bills can get out of hand. You want convenience but you don't want it to kill your pocket though right? Whether you believe it or not, it is pretty simple to keep your phone bill under control. It just takes a little paying attention.

One thing that can raise your phone bill is having certain features and services on your phone. Only include services and features that you need. This can improve your phone bill dramatically all by itself. Texting is one feature that can have you spending all your money. If you are not really a texter then you probably don't need this.

You should also determine how often you talk and evaluate the plans available for your phone. Only choose the plan that offers the minutes that you need per month. If you only talk about 400 minutes a month, then there is no need to invest in an unlimited plan.

Determine the people that you talk to the most and check to see what plans and phone carriers they use. Some companies allow you to talk free to people with the same carrier. You may want to switch to a different provider so that you can save even more money.

It would also be a great idea to call your service provider if they have packages or suggestions as to how you can save more money with their company. These companies don't like to lose their customers, so if they can help you, most likely they will.

When signing up for new phone service, be sure to read everything because companies are known to have hidden fees that you won't find out about until the bill comes out.