Retail value sales of wound care products was negatively impacted by the COVID-19 pandemic, as lockdowns measures introduced across Bulgaria to limit the spread of the virus forced consumers to remain indoors and thus limited their ability to engage in activities likely to lead to injuries. This reduction in the amount of outdoor and physical activities consumers could participate in caused sales of wound care products to slow down in 2020 with consumers less exposed to injuries and blisters and...
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Euromonitor International's Wound Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:

KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown restrictions damage sales of wound care products in 2020
Personalisation in wound care products expected in 2020
Medica AD retains its leading position in 2020 due to strong demand for its various brands
RECOVERY AND OPPORTUNITIES
Wound care expected to see strong recovery into forecast period, as consumers spend more time outdoors
Innovation in new product developments expected into forecast period
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Premiumisation and personalisation will become increasingly important into the forecast period
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
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COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

….….Continued

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