As a result of the COVID-19 lockdown, the demand for plasters and other wound care products was significantly lowered in the first half of 2020, with consumers participating in a smaller number of sports activities and children staying inside rather than playing outdoors. As consumers were forced to remain at home through March and May 2020 and schools were closed, the opportunities for injuries and cuts was significantly reduced, meaning the need for wound care products also decreased.
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Euromonitor International's Wound Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Wound Care in Romania
Euromonitor International
November 2020
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Lockdown reduces demand for wound care products in 2020, with consumers staying indoors
Urgo retains its lead in wound care, with strong promotional activity keeping it stuck to the top
Innovations in wound care drive growth in 2020
RECOVERY AND OPPORTUNITIES
Romania has potential for sustained wound care growth into forecast period
Internationals will dominate wound care into forecast period with wide product portfolios
Private label expected to see strong growth into forecast period, as consumers seek lower cost products
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CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2015-2020
Table 2 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Wound Care: % Value 2016-2020
Table 4 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 5 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

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