While overall the wearable electronics category saw a positive retail volume performance in 2020, sales were particularly driven by smart wearables and activity watches (digital). Although still registering notable volume growth, performance was below that of previous years, especially as the Brazilian market relies a lot on imported items, and the 30% devaluation of the Brazilian real discouraged many consumers from investing in these items. Another important factor having a negative effect on...
Euromonitor International's Wearable Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT :
Wearable Electronics in Brazil
Euromonitor International
November 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Increased participation in sports underpins growth in demand
Samsung takes lead from Apple in 2020
Xiaomi sees strong share again and ranking improvement
RECOVERY AND OPPORTUNITIES
Fashion value combined with the functionality will appeal to consumers
Potential for niche players to target specific consumer groups
E-commerce expected to gain distribution share
CATEGORY DATA
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Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025

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Table 9 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
………………….Continued

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