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Global Vitamins Market Segmentation, Demand and Supply 2024

The COVID-19 outbreak boosted demand for immune system-boosting products among consumers in 2020. Vitamin C, known for its cold and flu prevention and immune system-strengthening properties, saw the greatest increase in demand, with growth surging from low single-figures into double-digit territory. Vitamin B and multivitamins also benefited from the pandemic, showing considerably improved performances in 2020. In terms of product formats, effervescent tablets, often considered effective for con...
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Euromonitor International's Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Vitamin C benefits most from COVID-19 pandemic
Multivitamins’ convenience and range of benefits support demand
GSK Consumer Healthcare maintains category lead
RECOVERY AND OPPORTUNITIES
Vitamins’ growth set to continue over forecast period
Vitamin D offers potential as consumers become educated in its benefits
Expectant parents represent increasingly important segment for vitamins
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
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Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
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GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
CONTACT DETAILS :
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+44 203 500 2763
+1 62 825 80070
971 0503084105

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