Summary – A new market study, “Vitamins in China Market, Global Research Reports 2020-2021” has been featured on WiseGuyReports.
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Soon after the outbreak of COVID-19 in China, vitamin C witnessed a boost in sales as consumers looked to boost their immunity in the face of the virus. On 22 January, the Shanghai Health Committee announced that vitamin C could be used clinically to prevent infection with the virus. This led to increasing consumption of vitamin products, and vitamin C saw a particularly marked surge in demand.
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Euromonitor International's Vitamins in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Table of Contents
Vitamins in China
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives surge in demand for vitamin C
Segmentation and new formats
Leading brands benefit from demand for immunity-boosting products
RECOVERY AND OPPORTUNITIES
Holistic, preventive approach to bolster demand for vitamins
Growing challenge from rival products
Pharmaceutical companies expanding in vitamins
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning
......continued

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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