Vitamins will observe increased growth in 2020 due to health concerns regarding the COVID-19 pandemic, the increased interest in health and wellbeing, as well as increased education about diets and vitamins. Vitamin C is the fastest growing category as this is well known as a product that supports immunity. Vitamin B and vitamin D follow this. Vitamin B is used to calm nerves and therefore has experienced increased demand due to increased stresses due to COVID-19. Vitamin D is consumed to compen..

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Euromonitor International's Vitamins in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Vitamins market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor

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International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Health trend and fear of COVID-19 boost vitamins sales

Products become more advanced as domestic players strive to compete

GSK Consumer Healthcare leads an increasingly fragmented category

RECOVERY AND OPPORTUNITIES

Vitamins faces competition from dietary supplements

Price-competition is high, but premiumisation is rising too

Competitive landscape unlikely to experience dynamic change

CATEGORY DATA

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Table 1 Sales of Vitamins by Category: Value 2015-2020

Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020

Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020

Table 4 NBO Company Shares of Vitamins: % Value 2016-2020

Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020

Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

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COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020

Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 14 Distribution of Consumer Health by Format: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format and Category: % Value 2020

Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

…continued

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