Vitamins are expected to register healthy double-digit value growth in 2020, and value growth is expected to be markedly higher than in 2019. The reason for the improved value growth is due to concerns caused by COVID-19. Consumers have turned to vitamins to boost their immune system in order to better protect themselves from infection. As a result, vitamin C is expected to be the bestselling vitamin product in 2020.

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Euromonitor International's Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

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* Get a detailed picture of the Vitamins market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Boost for vitamins due to COVID-19, as consumers look to boost their immune system

Local players dominate in a competitive product area

Government information campaigns drives value growth of vitamins

RECOVERY AND OPPORTUNITIES

Change in consumer behaviour, once threat of COVID-19 subsides

Single vitamins expected to gain value share over the forecast period

Private label set to gain popularity in single vitamins

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2015-2020

Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020

Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020

Table 4 NBO Company Shares of Vitamins: % Value 2016-2020

Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020

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Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020

Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020

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Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format: % Value 2015-2020

Table 16 Distribution of Consumer Health by Format and Category: % Value 2020

Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

..…continued.

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